Guide

Urge surfing: how to ride out a craving

Urge surfing means watching a craving rise, peak and fall without acting on it. What it is, where it comes from, and how to do it in five steps.

Updated November 4, 2026 · 2 min read

On this page
  1. Why it works
  2. How to urge surf, in five steps
  3. Urge surfing in Urge Buddy
  4. Questions

The short answer

Urge surfing is a way to get through a craving by watching it instead of fighting it or giving in. You notice where you feel the urge in your body, breathe, and watch it rise, peak and fall like a wave. It comes from mindfulness-based relapse prevention, developed by the psychologist G. Alan Marlatt and colleagues.

Why it works

Fighting a craving keeps your attention on it, and giving in teaches your brain that the urge works. Surfing does neither. You let the urge be there, get curious about it, and wait. Because a craving rises and falls on its own, you find out you can be with it without doing anything.

How to urge surf, in five steps

  1. Notice it. Say to yourself: “I’m having an urge.”
  2. Find it in your body. A tight chest, a restless hand, a taste in your mouth. Where is it strongest?
  3. Breathe. Slow breaths, with the breath out longer than the breath in.
  4. Watch the wave. Notice it getting stronger, peaking, then starting to ease. Rate it from 1 to 10 if that helps.
  5. Let it pass. When it has eased, notice that you got through it without acting on it.

It gets easier with practice. The first few times, a minute of surfing followed by something physical, like a walk or a glass of cold water, is a good combination.

Urge surfing in Urge Buddy

“Ride the wave” is one of the tasks your buddy can pick: it walks you through watching the craving rise, peak and fall, one step at a time.

Urge Buddy

When an urge hits, tap your buddy and get something quick to do until it passes. For iPhone, with a 3-day free trial.

Download Urge Buddy on the App Store

Questions

What is urge surfing?

A mindfulness technique for cravings: instead of fighting the urge or giving in, you notice where you feel it in your body, breathe, and watch it rise, peak and fall like a wave.

Who came up with urge surfing?

It’s associated with the psychologist G. Alan Marlatt and his work on relapse prevention, and is part of mindfulness-based relapse prevention.

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